EBG Federation India · May 2026
Rhythm, this audit covers everything we found on ebgindia.org — what's working, what's broken, and what it would take to fix it. All findings come from public tools (Google Lighthouse, GTmetrix, SEMrush, and independent security scans). No obligation attached — if any section is useful, the work is done.
EBG Federation has built an extraordinary institution — the EU Ambassador serves as Patron, ~130 member companies, direct lines to Indian government ministries. But the website doesn't reflect any of that. Here's what we found:
1. The site is slow on mobile: 7.7 seconds to load the main content. Google says anything over 2.5 seconds is poor. People leave after 5 seconds.
2. Zero organic search traffic: Despite 104 websites linking to you (335 backlinks). Most organisations would pay ₹10+ lakhs to build a backlink profile like yours. You're wasting it.
3. 16 security errors: All from Wix's infrastructure. You can't fix these — only Wix can.
4. Hidden content issues: Duplicate team bios, outdated messages, inconsistent membership numbers, Position Papers buried and not searchable.
5. AI agents can't find you: ChatGPT, Claude, Gemini — your Position Paper should be the first result when someone asks about European business views on India policy. It's invisible today.
The site has a solid foundation. Don't throw everything away.
Duplicate team bios: Both team members have identical descriptions. This is the first thing a journalist or member notices.
Outdated Chairman message: Says the 25th anniversary "will be" in November 2025. It's May 2026 now. Remove this or update it with what you did to celebrate.
Membership numbers inconsistent: Your site says different number of members. EBO Worldwide says 170. Google gets confused. Pick one number and use it everywhere.
Chapter locations inconsistent: Your site says Delhi & Mumbai. Other sources say Delhi, Mumbai, Bangalore & Chennai. Clarify which chapters are active.
Missing homepage meta description: 1 day fix. Improves SEO immediately.
These aren't catastrophes individually. Together, they signal that the site isn't actively maintained — which makes people doubt the organisation itself.
You have 335 backlinks from 104 different organisations. That's valuable. But Google can't rank you because you don't have enough indexable content. The problem is your Position Papers.
Your annual Position Paper is arguably your most important output. It goes to government ministries. It shapes policy conversations. But on your website, it's buried in a PDF with no metadata, no summary, no searchable text. Google can't index it. Journalists can't find it. AI assistants definitely can't find it.
This is the single biggest unrealised SEO asset on the site. A properly structured Position Paper archive would drive thousands of visitors per year by itself.
| Metric | Your Score | What It Means |
|---|---|---|
| Organic Traffic | 0 | No search engine visitors |
| Keywords Ranked | 0 | You rank for nothing in search |
| Referring Domains | 104 | Good backlink foundation (rare) |
| Site Health Issues | 180 errors | Across 65 pages (needs fixing) |
| Top Keyword | "ebg full form" #70 | Not valuable (rank better things) |
Wix is a good platform for simple websites. It's not good for organisations that need:
Reality: On Wix, the best-case scenario is mobile Lighthouse score of 70 (you're at 56). You'll never reach institutional-grade quality.
All costs are annual (Year 1). Monthly retainer continues each year.
Why ₹20k and not ₹1.5-2.5 lakh? Agencies in Delhi would charge that much for the same scope. I'm not an agency — I'm a developer. No account managers, no project coordinators, no sales overhead. Just the actual work. Plus, your content already exists (65 pages). I'm not starting from scratch — I'm migrating and rebuilding the presentation layer. And your posting cadence is light (1-2 posts/month), which means fewer revision cycles and faster delivery. It's fair pricing. You're just not paying for agency markup.
Price: ₹20,000 one-time + ₹15,000/month
Why: It's the cheapest migration AND the best technical option.
For an organisation where members include ambassadors and visitors include ministry officials, perception matters. A slow, template-based Wix site signals "we're small." A custom-built Next.js site signals "we're serious."
Next.js also means your Position Papers become searchable, structured data. AI agents (ChatGPT, Claude, Gemini) can find them. You appear when policy researchers ask about European business views on India.
Vercel hosting is nearly free at your scale. You own the code and content — nothing locked into a vendor.
A typical agency in Delhi or Bangalore would charge ₹1.5–2.5 lakhs for this exact scope. So why ₹20,000?
Because I'm a developer, not an agency. There's no markup for account managers, project coordinators, or sales staff. It's just me doing the work.
Also, your content already exists — I'm not starting from scratch. It's 65 pages of content that gets migrated over. The real work is rebuilding the presentation layer so it performs well and makes your Position Papers searchable.
And honestly, your content cadence is light (2-4 posts/month). That means fewer revision cycles, fewer back-and-forths, faster delivery.
This is fair pricing, not a discount. You're just not paying for the overhead of an agency.
Brand audit, content structure, design mockups
All pages built, Position Paper archive, Events, Member directory
Move all old content, train team on Sanity CMS (90 minutes)
Final testing, launch, Google Search Console setup, post-launch support